Sharing Information With Others
Lesson 3 of The Branding Challenge involves providing your reader with not just your opinion but other people’s opinion. People will visit your blog because they are interested to find out your slant on a particular subject but this lesson explains how we should be open to looking at how other people read a certain situation.
Tiffany gives some great examples of how we can share information and still provide our own opinion on that information, whether we agree or disagree.
When Tiffany created the first version of this lesson, it was really difficult to understand because she concentrated on the Internet Marketing angle, which can sometimes be a little dry, technical and, well, boring.
After receiving feedback from people following this challenge, she was able to go back and actually rewrote the whole lesson so that it included non marketing examples and non marketing terms so that everyone could understand exactly what she was trying to convey.
The Crux of The Lesson
Whatever topic you are talking about, give people a balanced argument so that they can decide for themselves what point of view they prefer. Don’t be afraid to link to other sites or to include quotes from these other sites. My own personal example is if I am interested in reading a book or seeing a film but I don’t know much about it, I will ask friends for their opinion, I will read a few reviews from different sources then I make my decision.
We have a film review programme on the BBC which used to be presented by a guy called Barry Norman. He was a great presenter and always gave great reviews of the up and coming films. It used to be a running joke that if Barry liked it then that film was worth seeing. No surname necessary; you talked about a film and someone would say “What does Barry Think?”
The other important point that Tiffany makes is that when people are looking for information, there are different ways in which they absorb data, so if you can you should provide information in a variety of ways, such as text, pictures and video.
At first I felt that this was a little too heavy for the sort of things that I like to write about but sharing information can be about light hearted things such as your opinion on a particular book or it can go deeper. It all depends how you see the world and what affects you.
This has given me some great ideas for future articles for each of my sites.
It’s funny, Tiffany mentions that the task that she has set may seem tedious and a lot of work, which it is, but when you are writing about a topic that you are passionate about, it shouldn’t seem like a drag at all because you are sharing information that you normally read anyway.
Roll on the next lesson.
Possibly Related Posts:
- Branding Challenge – Catch Up
- Branding Challenge – Day 2
- 30 Day Branding Challenge – Day 1
- 30 Day Branding Challenge – Intro
